"Personally I don't want to be whiter, just keep healthy skin. Especially in ancient India, projecting your c… Fatima Lodhi started an anti-colorism campaign called Dark is Divine. There are some natural and healthy ways to succeed at skin whitening. It shows that white supremacy even negatively affects white people. To revist this article, visit My Profile, then View saved stories. But sales are booming. Cho says that although these cosmetic products are safer, the effects are minimal. That number is 61% in India and 77% in Nigeria. According to a June 2017 report by Global Industry Analysts, the market for skin lightening products is projected to be a $31.2 billion industry by 2024. “You’re so lucky you’re not as pale as me,” said another. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have questionable safety profiles. Preference for lighter skin remains prevalent in Asia, according to many articles written on the subject. Hu herself has tried most of the skin whiteners on the market, using them to treat acne marks or to even out her skin tone after a tan, she said. "Skin has social and racial, historical, political, and sociological meaning. The … : Skin-Tone Discrimination Among Asian Americans, assistant professor of Asian American studies at San Jose State University Joanne L. Rondilla explains how skin color isn’t primarily about vanity for Asians; it’s about social standing. Skin whitening cosmetics are classified as functional cosmetics. ranges from 25% in Mali to 77% in Nigeria, and it's 40% in China, Malaysia, the Philippines and South Korea, according to the World Health Organization It shows that any ideal of physical beauty is arbitrary, unattainable, and downright foolish. It … The Indian market remains a key sector, with skin whiteners accounting for 46% of total facial care retail sales in 2015, Mintel reports. [But] I hope they become more long term.”, I recently asked my mom about the whitening soap. A WHO … Many countries in South Asia and South East Asia were colonized by Europeans. "The most dangerous thing is trying to whiten the skin in a short time, but still, some people keep doing it," Hu said. It's an ancient process that can be traced back all the way to the 1500s and continues to be a thriving business, coming in the form of soaps, creams, pills, and injectables. “Celebrating skin tone is great, but in the U.S. we’re at a point where we really have to not just celebrate diversity, but incorporate diversity and equity into the larger conversation,” she says. "It's impossible to change your gene or race, so there is a natural limit to whitening effects that you can achieve through using skin care products. So the origin of the belief that white is synonymous with power and that white equals beauty began not with the modern be… “Skin bleaching treatments are largely unregulated," she explains. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Cosmetic manufacturers are launching skin-lightening products on a regular basis in order to cash in on this lucrative business. She says that products with vitamin C are not stable and better used within a month, whereas those with hydroquinone, a compound that helps limit skin from creating an excess amount of melanin, There are also different rules governing products in Asia. Updated 0215 GMT (1015 HKT) September 3, 2018. While she admits that she should’ve thrown it away, she insists my aunt was coming only from a good place. I was confused, but as a dutiful Asian child who always respects her elders, I smiled back and thanked her. But Hu and Cho agree that the best way is prevention, specifically wearing sunscreen. One survey by Synovate found that 4 out of 10 women in Hong Kong, Malaysia, the Philippines and South Korea used a skin-whitening cream. Skin-lightening is seen as a direct byproduct of colorism, a form of discrimination that deems lighter skin “better” than darker skin. However, she adds that many products need to keep up to date with research. In her book, Is Lighter Better? All rights reserved. India’s obsession towards fair skin has escalated this market. But it's a business fraught with potential hazards, cautions Chang. My non-white friends understood, some even offering their own stories about skin bleaching, while my white friends couldn’t comprehend why lightening soaps even exist. Especially in ancient India, projecting your c… Asia Pacific fair skin has escalated this.. As Lodhi found in childhood, darker skin I was confused, but Cho said cosmetics. 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